Real estate investment is one of the oldest and most secure investment methods, offering long-term financial stability. It involves purchasing properties to generate income through rental returns or resale at a higher value. One of its main advantages is protection against inflation, as property values tend to increase over time.

Successful real estate investment requires in-depth market analysis, understanding supply and demand trends, and selecting high-growth locations. Calculating return on investment (ROI) and comparing costs with expected profits are essential steps. Diversifying between residential and commercial properties is also a key strategy to reduce risk.

Keywords: real estate investment, property market, ROI, buying property.